CALMATOPIC

CALMATOPIC SPLASH
CONCEPT & SKETCHES
PACKAGING DEVELOPMENT
PRODUCT LINE
APP & WEBSITE
SCREENSHOTS
BROCHURES
MERCHANDISING
EXHIBITORS
STANDS
PLAYGROUND SCENARIO

Once upon a time…

When Laboratorios Viñas (Barcelona), came to us for help, we discussed and dissected every last detail of the briefing for the launch of a new “magic” stick. It was the Calmatopic stick, a stick to ease the bumps and bruises of the small. Almost to the sound of a lullaby.

The client wanted a red stick and a mascot. We presented two red proposals and added an additional idea with the colour green. Green like a frog. A friendly frog who brings calm with his magic wand.

We became children again and remembered the songs our mothers sang to us: a perfect antidote to any discomfort. “Sana, sana, culito de rana”, in English: “Heal, heal, little frog’s butt, if you do not heal today, you’ll heal tomorrow” something like: “Let mommy kiss your boo-boo, bye-bye”. It was touching! (and slightly Machiavellian too), just enough in order to intimidate the competition!

The client fully accepted the idea and the green stick from the healing frog was approved.

Calmatopic / Laboratorios Viñas