CONCEPT & SKETCHES
APP & WEBSITE
Once upon a time…
When Laboratorios Viñas (Barcelona), came to us for help, we discussed and dissected every last detail of the briefing for the launch of a new “magic” stick. It was the Calmatopic stick, a stick to ease the bumps and bruises of the small. Almost to the sound of a lullaby.
The client wanted a red stick and a mascot. We presented two red proposals and added an additional idea with the colour green. Green like a frog. A friendly frog who brings calm with his magic wand.
We became children again and remembered the songs our mothers sang to us: a perfect antidote to any discomfort. “Sana, sana, culito de rana, si no sana hoy, sanará mañana”, in English: “Heal, heal, little frog’s butt, if you do not heal today, you’ll heal tomorrow” something like: “Let mommy kiss your boo-boo, bye-bye”. It was touching! (and slightly Machiavellian too), just enough in order to intimidate the competition!
The client fully accepted the idea and the green stick from the healing frog was approved.